Cell Phone Company

Cell phone companies having a boom market

According to a study, nearly 70 million people use cellular phones in United States and it is expected that the numbers are going to escalate in the years to come. Cell phone operators and companies are cutting rates, diminishing the phone's costs and on top of that marketing them in such a manner that at the end of the day you would feel that you got to buy one. Without any doubt, these cell phone companies are luring them in the best possible and to a large extent they are successful also as is evident from the growing number of cell phone users.

Between 1991 and 1995, cellular phone companies witnessed a rise of 206% and at the end of the millennium; the growth curve was much steeper. People are even changing there landline based phones for cell phones attached with special talk time packages. This increase in the numbers of cell phone subscribers has lead to an exponential increase in the transmission. Monthly cell phone bills have decreased considerably-60% since 1988-but an increase in on-air usage has been noticed. But experts believe that the market has a lot more to offer and is till wide and open.

But we also need to look at some limits. There is still a debate over students owning cell phones after the Columbine High School shooting in April. Cell phones are often considered as the cause of automobile and car accidents. People should also mind the so called "cell phone etiquettes", as they are often disturbed at social events, dinners and movies.

The most serious problem faced by most of the cell phone companies is the location shortage for setting up towers to meet the rising demand. These cell phone towers forms the backbone of the vast wireless system. Some regions still have "dark zones", where you won't get any radio signal required for your cell phone network. This is not the case with the rural areas only but urban areas also suffer these burns. Cell phone companies are scampering for more space for their sky-high cell antennas. Presently, there are thousands of such towers and the figure is expected to go up in the coming years. Besides, cell phone users are demanding "universal service" and signal availability to make "out of touch" a thing of past.

Cell phones services are saturated in urban areas, in many parts of the United States one can travel down metropolitan corridors with no or little interruption in coverage. In some areas, locations were easy to find for cell towers. Cell phone companies have constructed either enormous towers or have piggybacked there transmitters on large structures like radio towers.

The need for more cell phone towers has seen an increase in number of complaints and litigation. As different communities and groups divide over the advantages of having the transmitter towers in the neighborhood. The surging demand has led some municipalities to cash in on the same. There are communities that have collected millions of dollars for the building of cell towers on public land.